This workshop is for business owners who own  or work in a service-based business. Especially those who struggle to get their marketing to work without being a waste of time. Folks looking to communicate confidently and clearly what they do, so they can attract more of the right clients.

This workshop is for women and non-binary folks who feel aligned with women’s experiences. I believe we thrive in spaces designed with intention, where we can show up fully, speak openly, and gain clarity in a supportive environment.  In order to protect that space, this event is not open to men. Thanks for understanding.

No. Whether you’re just getting started or have been in business for years but struggle to explain what you do, this workshop will give you the clarity you need to make your marketing finally work.

We recommend that you copy and paste key sections of your website content (like your homepage, About page, and service descriptions) into a Word or Google Doc and bring that with you, printed or digital. This way, you’ll have what you need at your fingertips during the messaging exercises without relying on Wi-Fi.

This workshop condenses the core of a three-month program into one focused day, so you get expert guidance, practical tools, and a supportive community in a unique, in-person setting. Booking just one new client because of what you create can easily pay for your ticket.

Not at all. If you can get yourself to Halifax for the day, you’re welcome. We’ve chosen a unique, inspiring venue that makes this a one-of-a-kind experience worth travelling for. Please let me know if you're planning to travel from afar, as I will definitely ensure we have some sort of evening get-together to show off our town!

Your ticket covers a full day of training, coaching, a workbook, refreshments, a unique venue inside the Halifax Citadel, and a mini-guided tour. You’ll leave with a clear, actionable marketing message and tools you can use right away.

Yes! The Early Bird Pricing saves you $52 if you register by May 25th. 

Kathy also offers Equity pricing for people from underserved communities.  More details are here. 

Tickets are non-refundable, but you can request that we transfer your registration to another participant if needed for a $20 administrative fee. Reach out to Kathy with the details of the person you have found to take your place.   

If the event is cancelled for any reason, all tickets will be fully refunded.

Yes, equitable access matters to me.  If you’re part of an underserved community and cost is a barrier, equity pricing is available. No application, no questions. Learn more here: pepperitmarketing.com/equitable-access and email [email protected] to access equity pricing for this workshop.

The other way to save is to register before the Early Bird deadline, which expires on May 25th at midnight. Save $52 and pay only $197.00 + HST

Bring a notebook, your favourite pen, and whatever you usually use to take notes.  You’ll receive a printed workbook with space to complete all the exercises at the event. 

Coffee, tea, and water are provided, but bringing a water bottle helps reduce plastic usage and supports the environment. 

And comfortable shoes and clothes! The space has a lot of gravel walkways; heels will be a disaster unless you are some kind of heel-walking-wizard. We will be doing a guided mini-tour and walking for about 15 - 20 minutes, so please dress comfortably, whatever comfort feels like for you. 

NO Nuts or peanuts or peanut butter of any kind. Kathy has a severe peanut allergy, and even trace amounts or residue on hands can cause a serious reaction. This means no eating nut products near her or bringing them into the workshop space.

She’ll have her epipens with her, of course, but we’d really like to avoid needing them. If there’s an allergic reaction, the event would be cut short for everyone… and no one wants to leave with an unfinished message!

We also kindly ask that you skip perfumes or strong scents. This helps keep the space comfortable and accessible for everyone, especially those with scent sensitivities or additional allergies (Yes, that is Kathy as well! ☺️)

No tech is required, but you’re welcome to bring your device if it helps you work more comfortably. We do ask that you keep texting and working during the training to a minimum to focus on what you came to learn.

No. In order to keep the workshop fee accessible, we have not included a lunch option.   You’re welcome to bring your own lunch or grab something from the Halifax Citadel Coffee Bar. 

You can also explore the restaurants in downtown Halifax, but time is limited for our lunch hour. 

(Note: I made this decision based on the fact that the Box Lunch price would be almost double the Cafe price fro a similar lunch.)

No. This is an in-person, live experience. The content and clarity that come from working together face-to-face are part of the magic and why we’re doing it inside the walls of a historic fortress. To have a unique in-person experience that inspires you.

Yes. The Citadel site is wheelchair accessible and has accessible washrooms. If you have specific needs or questions, just email Kathy in advance so we can make sure you’re fully supported.

Yes. The Citadel site has parking spaces that are free within the fort, and there are some alongside the roadways as well. They recommend coming just before 9am when the park opens to the public.  You will have to check in at the gate and say that you are coming for the Pepper It Marketing Workshop at the North Magazine building.  See the map here

Most marketing programs jump straight to content creation, content plans and calendars, paid ads, or social media. This workshop focuses on the foundational messaging that has to come first if you want any of that to work. We’re starting with the root of your marketing … not the branches.

You are benefiting from Kathy’s 16 years + of working with hundreds of service-based business owners, helping them build 5, 6 and even some 7-figure businesses. She is going to help you skip the line and the frustrations with trying everything but the kitchen sink to get your marketing message working to bring you clients. 

Please feel free to email or call Kathy to talk through your questions. 902-406-2450 or [email protected]